The Base: Do it Anyway
The Base: Do it Anyway
The Base: Do it Anyway
The Base: Do it Anyway

The Base: Do it Anyway

- This product is no longer available - 
"They'll tell you you're too loud - that you need to wait your turn; and ask the right people for permission. Do it anyway."
- Alexandria Ocasio-Cortez
This month, we shatter the record for number of women sworn into office. Wear this limited-run, embroidered bra as a subtle daily reminder to skip asking for permission and to 'do it anyway.'
10% of all sales go to She Should Run.

Please allow an additional 10 business days for your individually embroidered item. Available until Feb. 15th, 2019.

color: %% product.handle.split('-')[2] %% - limited edition

Current selection available in %% alternatives.join(', ') %%.

*F = DDD

$ %% price %%


Traditional purchase of any quantity with free return shipping

Fabric & Care
Sizing & Fit
Lift up the ladies

Customer Reviews

Based on 764 reviews
Size: 40DDD
Close to perfect.

This bra meets the tout that it is so comfortable that you don't feel like you are wearing one. And I agree for the most part. However the straps in the front rub a litt where the metal is, but only a little. I do like the racer-back options it offers.

Size: 38DDD

Love this bra. So comfortable, put to the test this weekend when my 3 yo twins, me and my husband were sick. Girls in bed with me, I have to wear a bra or else they hurt me. Wore this for 3 days (please dont judge! 2 sick babies, a sick husband and me!) Didnt realize it until the third day when I finally could.shower and realized it had been 3 days. Most other bras cant even go 10 hours for work. 3 days! It didnt bother me at all!

Size: 32 DDD
This is an awesome bra

I purchased 4 of these after wearing the base for 2 weeks straight. I have never had a more comfortable, better fitting bra.

Size: 34DDD
Super comfortable

This bra took a little while to grow on me, but it's really great, and I often choose it over more expensive bras I own. I wear a 32G/34F (34DDD) and it's hard to find bras that aren't too bulky and that don't dig slightly in the band or straps. However, this one is very lightweight, the straps aren't super thick but also somehow don't dig, and the design is cute. I'm giving it 4 stars instead of 5 because the straps are slightly wide-set for my preference and can feel like they might slide down my shoulders if they're not adjusted tight enough. Overall a minor issue though.


Great bra! Looking forward to buying it in another color soon!