A model sits in front of a dark wooden door wearing the Base Unlined Bra and Bliss Highwaist Brief in Steel. The bra features unlined cups and a deep V neckline that emphasizes natural shape and support, while the matching highwaist brief offers full coverage with a smooth design for everyday comfort.
The Core Collection
Basics, never
basic
Find your new favorite underwire and wireless bras, and live just a little more comfortably.
A neatly arranged lineup of Base T-Shirt Bras in a range of shades, from black and brown to light beige, laid out on a soft white fabric background. The bras feature smooth, lightly lined cups and adjustable straps for a comfortable, seamless fit.

Bundle up

We all have that one bra we wear more often than we'd care to admit. No more dirty secrets.

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Classic in cotton

Meet Cloud Cotton: a collection of new bralettes and underwear that are just as soft as they are timeless.

SHOP CLOUD COTTON