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Forget It's On campaign: model in Navy Bliss Tank eating gelato on a European street alongside model wearing the ComfortMesh Plunge Bra in Winterberry seated on stone steps

SUMMER 2026

FORGET IT'S ON

For heat waves, new countries, and not thinking.

SHOP THE COLLECTION

This isn’t lingerie. It’s your foundation.

Bras and underwear designed to be forgotten.

This isn’t lingerie.

It’s your foundation.

Close-up of model wearing the Comfortmesh Bra in Pearl, arm raised, gold hardware detail visible against dramatic warm lighting.

A close-up back view of a model wearing the Cloud Cotton High-Waist Thong in Dogwood, lifting the matching Cloud Cotton Pajama Shirt to reveal the waistband.

In a warmly lit entryway, a model wears the Pima Pajama Shirt in Soft Blue open at the front, holding a floral espresso cup, styled with the matching Pima Pajama Shorts in Soft Blue.

Sleep & Apparel

Three Bliss Triangle Bralettes in graduating nude shades hang from a sun-drenched clothesline against a bright blue sky and coastal Italian landscape.

On a sunny Italian street, a model leans against a stone wall wearing the Bliss Bralette and Bliss Thong in Beige, with white sneakers, sunglasses, and a black suitcase.

Our most worn pieces

Model with arms raised beside a rustic stone wall with roses, wearing the Bliss Squareneck Bralette and matching high-waist underwear in Winterberry.

Summer 2026 Lookbook

Summer Rotation

On a light studio backdrop, Alexis wears the Bliss Triangle Bralette in Navy Dot with matching Navy Dot underwear. The image highlights the deep V-neckline, adjustable straps, and wide underband with an allover white dot print. sizing: Alexis wears size Small

On a light studio backdrop, Alexis is shown from the back wearing the Bliss Triangle Bralette in Navy Dot with matching underwear. The image showcases the V-shaped back, adjustable straps, and white dot print.

New color

Bliss Triangle Bralette

$46

On a light studio backdrop, Alexis wears the Bliss Triangle Bralette in Winterberry. The front view highlights the deep V-neckline, smooth fabric, adjustable straps, and wide comfort band. sizing: Alexis wears size Small

On a light studio backdrop, Alexis wears the Bliss Triangle Bralette in Winterberry. The back view showcases the V-back design, adjustable straps, and wide comfort band.

New color

Bliss Triangle Bralette

$46

Back view of model seated on a warm studio floor wearing the Bliss Racerback Bralette and matching underwear in Ember Rose, looking over her shoulder.

The racerback is back

A flat lay of the Base Lace T-Shirt Bra and Cheeky in Navy on white bedding, styled with a yellow ribbed cardigan, a red Italian paperback, and a black espresso.

Recycle your bras and underwear

3 for $39 Underwear

Bliss Highwaist Brief - Cinnamon

Bliss Highwaist Brief - Cinnamon

New color

Bliss Highwaist Brief

$16

3 for $39

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