I received an email when my bras were out for delivery "your boobs will be happy today..." And they were.
I bought one of these to try it out, but then went back and bought 2 more, as I'm working from home more so I'd rather be in a comfy all-day bra than an underwire. It is now my go-to bra! The straps are a little wide and they peek out of v-neck shirts, but they don't look like bra straps, so it's not a big deal at all!
I wear 34 C and the M fits really well. I need to readjust a little during the day, but I don't feel like the girls are falling out like I do in other non-wire comfort bras. I like that it is supportive but not as constrictive as a sports bra. I definitely can do treadmill walks and jogs or yoga in this bra, but I'd go to a sports bra for higher-impact activities.
Supportive enough. Not itchy. No tags. Soft. Definitely a fan!