The Bliss | $45

The Bliss

$45

The everyday wireless bralette that’s so soft, you can’t believe it’s not butter. No foam, cups, or padding—just durable microfiber fabric construction that gives you lift without sacrificing comfort.


Core: beige

Free standard shipping on all U.S. orders over $75

The everyday wireless bralette that’s so soft, you can’t believe it’s not butter. No foam, cups, or padding—just durable microfiber fabric construction that gives you lift without sacrificing comfort.

Sizing & Fit
Fabric & Care
  • Designed in LA ; Made in Sri Lanka
  • 79% Nylon, 21% Spandex (nickel-free!)
  • Machine washable in warm water using wash bag, gentle cycle, hang to dry.
  • Fits true to size
  • Sizes XS-M updated with reinforced band and longer straps for a comfortable fit that won’t ride up.
  • Unsure of your size? Check our
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    Size Chart: The Bliss
    The Bliss fits true to size. Find your size below.

    WE INVEST IN FEATURES THAT MATTER
    1. V-Neck
    And V-back. V chic.
    2. Is it butter?
    We can't believe it's not butter. It's that soft.
    3. Wireless lift
    Proprietary band construction gives you lift, without the underwires.
    4. Smoothing fabric
    And it won't show through your shirt.

    Customer Reviews

    Based on 999 reviews
    90%
    (899)
    8%
    (83)
    1%
    (9)
    1%
    (5)
    0%
    (3)
    A
    A.L.
    Size: M
    Love this bra!

    Best non-underwire bra I have! I have large boobs (30H) and this one is so supportive and soft. I love and will be purchasing more!

    L
    L.W.
    Size: M
    Comfortable, happy boobs!

    I received an email when my bras were out for delivery "your boobs will be happy today..." And they were.

    I bought one of these to try it out, but then went back and bought 2 more, as I'm working from home more so I'd rather be in a comfy all-day bra than an underwire. It is now my go-to bra! The straps are a little wide and they peek out of v-neck shirts, but they don't look like bra straps, so it's not a big deal at all!

    I wear 34 C and the M fits really well. I need to readjust a little during the day, but I don't feel like the girls are falling out like I do in other non-wire comfort bras. I like that it is supportive but not as constrictive as a sports bra. I definitely can do treadmill walks and jogs or yoga in this bra, but I'd go to a sports bra for higher-impact activities.

    Supportive enough. Not itchy. No tags. Soft. Definitely a fan!

    S
    S.R.
    Size: Large
    Great for Working from Home

    I switched to bralettes (anything without underwire!) since working from home. I've tried various styles and brands over the last 10 months, and this is one of the best. It's comfortable and well-made. I'm a 38C, and I often have issues with spilling out of the top or bands rolling or riding up, but not with this one -- everything stays put. The front and back Vs also make this more similar to a regular bra than the sports bra effect you can get with some bralettes/underwire-free options. It's my go-to bra for feeling put together while still incredibly comfy.

    S
    S.L.
    Size: 2XL
    Very comfortable

    I was surprised at how much support these bras provided, since they are essentially a bralet. They do ride up a bit under my breasts as I move around.

    S
    S.G.
    Size: Medium
    Amazing bras!

    I purchased two bras and I wear them everyday! They are so incredibly comfortable and fit with all of my shirt cuts to not show straps. Love these and will definitely be purchasing more!