Two models lounging against a painted fabric backdrop. The model on the left wears the Bliss Triangle Bralette in Frost and Bliss Thong in Glacier. The model on the right wears the Bliss Scoop Bralette and Bliss Highwaist Brief in Dusk.

New Colors

Something new, something blue

Our signature soft-and-stretchy Bliss fabric is now available in blue shades that feel as soft as they look.
Limited edition

Bliss Bralette

$46
Ultra-Soft V-Neck Bralette
Limited edition

Bliss Bralette

$46
Ultra-Soft V-Neck Bralette
Limited edition

Bliss Bralette

$46
Ultra-Soft V-Neck Bralette

Bundle up

We all have that one bra we wear more often than we'd care to admit. No more dirty secrets.

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