Two models wearing the Bliss Triangle Bralette in Eclipse and the Bliss Bralette in Violet against a pale blue background. A navy outlined text circle reads "VIP EARLY ACCESS" to the right of the models.

New colors

A purple duo

Because two purples feel better than one, especially in a two-tone, buttery soft set.
Limited edition

Bliss Bralette

$46
Ultra-Soft V-Neck Bralette

Meet our newest, comfiest bras

Same unreal comfort, now in new styles (and a little lace).

Shop new arrivals